Wednesday, August 20, 2014

The World of InfoGraphic

Let us first define what is info-graphic?

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.[1][2] They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.[3][4] The process of creating infographics can be referred to as data visualization, information design, or information architecture.[2]


As a creative person, I have always been keen to learn and listen to what’s happening in my surroundings as one of my greatest sources of inspiration and creativity. There is a lot that is happening within a flash of a second and sometimes you don’t need to reinvent anything, but to follow the bench-marked trends, the only thing you need to do is to connect. This can only happen when you think and see with your mind at the same time (visualization).

Using my mobile phone, I have been documenting pictures of instructional graphics from washrooms, staircases, open fields, path ways etc. The question that drove me to capture my learning moment was to find out if there are any standard ways of illustrating this instructional graphics and what exactly determines the final design. I have come to notice there are gender biases in some of the cases which I think has been overlooked by the designers and might bring confusion if we don’t keep a keen attention to what we illustrate and where exactly we place them.

 Real photos captured by using a mobile phone from the streets of Nairobi, Kenya and Hamburg, Germany in 2012.

1. Are you able to compare and contrast what’s happening? Are you able to identify which graphics are from the city of Nairobi or Hamburg?

2. Interesting one, how would you illustrate fire exit point?

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” - Lindon Leader

For more great design quotes check;

No comments:

Post a Comment