Thursday, September 4, 2014
Copy & Paste vs. Copy & Progress
There may be no new ideas under the sun, but there are plenty of fresh ways to use old ideas in creating new innovations. Instead of copying and paste, let us copy and progress.
In this World of technological advancement, a lot of power is with the users and the makers to an extent some of the players don’t want to crack their minds to develop new progressive concepts. It’s approximated that we are seven billion people in this planet earth and big chance is that whatever you are thinking of doing somebody else did it a long time ago, one of the ways you can come in is to give a fresh look and innovate new trends which are simple, easy and powerful.
Powerful example is how great brands evolve, I love sports and let look at how Addidas and Puma emerged in brief and I quote;
“Every great story has a beginning. This one started in a small town in Bavaria, Germany. After first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones – and only the start of our story.” Source http://www.adidas-group.com/en/group/history/
“Adidas was founded in 1949 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf had earlier established Puma, which was the early rival of Adidas. Adidas and Puma are both currently based in Herzogenaurach, Germany.” en.wikipedia.org/wiki/Adidas
So, what is the difference between Copy and paste versus Copy and Progress?
Copy and paste is whereby somebody or even a company imitated a certain product with almost zero additions just a flip of maybe color, shape, typeface and names. This is witnessed in even electronics, food products etc. the creators are clever enough to either ride on colors or naming their product. Nobody owns a particular color that is the hard fact.
Copy and progress which I advocate for in another way of looking at things, building the visual muscles by appreciating other peoples work to evoke advancement of ideas to what has been developed. Great ingredients in copy and progress are curiosity, compare and contrast, appreciation, imagination, research and prototype,