Wednesday, April 22, 2015

Why Do People Work?


Soon it will be Labour Day, 1st May 2015. Let us contributed to the list, how many points can we can reach before 1st May!

Think of your top 3 in the process… Why do people work? Somehow seems obvious, but it is not, think of your top three to this question.

1. Earn own money
2. Earn respect
3. Because other people work.
4. Pay bills and acquired debts
5. Get more money
6. Save and invest
7. Get rich and wealthy
8. To make a difference in self and others
9. Get out of poverty
10. Plug in innovation and development of trends, community etc.
11. I have dream, target or goal
12. Take care of family
13. You love what you do.

What else?

Tuesday, April 21, 2015

Visual Communication Design - Content Creation

One of the great jobs that I love is to create content in different formats that targets a specific audience. I have to strive to be better every day while I keep the momentum in learning the art and science of whatever I do.

Currently I'm working here in Arusha, Tanzania for short contract and today I did an exercise which is part of my job that I found interesting to share.

First was writing the emails, then the article and lastly the poster of the same content.
Here is what I did, I hope you will find it useful..

Step 1: The Content Writinng - Text!

Learning opportunity at the Kilimanjaro Film Institute (KFI) in Arusha, Tanzania.

Creative Entrepreneurship Master Class. We invite all the players in the creative industry around East Africa Starting 4th May – 15th May 2015 to join the 2 week master class.

Registration is going on...

Deadline: 28th April 2015
Course fee: Tsh. 100,000 per person approximately Kes. 5,000 only.

Please apply through;
Contact us on: Telephone: +255 684 845 343
Or write / call to Telephone +255 758 559 662. The session will be held at Kilimanjaro Film Institute, Moivaro road in Arusha – Tanzania.

Step 2: The Poster

 First draft copy...

Final copy... notice the small difference in the stretching arrow!

Moving Tanzania is a great course to join read more at

Sunday, April 19, 2015

The World of Work (WOW)

Many graduates aspire to either be employed or start their own ventures and become self employed. There are many entry points to getting your dream job, for example through apprenticeships, pro-Bono assignments, volunteer ship, recommendations, your family business etc. There are no short cuts to perform, it’s either you know what you’re doing and good at it or otherwise.

In the creative entrepreneurship course (crash course) that I facilitated in the 3rd year class at the Kilimanjaro Film Institute based in Arusha, Tanzania, we covered key issues that graduates ought to have in preparation for the world of work (WOW) namely;

  1. Personal Branding and development of Brand Identity.
  2. Business model canvas, Pitching, Presenting and Storytelling.
  3. Question: What’s in your tool box as a freelancer?
  4. Defining different road maps towards getting your dream job.

Below is a list of eight employability skills the working force is looking for in the 21st century and beyond;

  1. Communication skills.
  2. Planning and organizing
  3. Teamwork.
  4. Problem solving skills.
  5. Self Management.
  6. Initiative & Enterprise.
  7. Technology.
  8. Infinite Learning

In preparation for the world of work all graduates should ask themselves the biggest question what’s in their toolbox?

Here the toolbox illustrates your preparedness in the following aspect that contributes to the brand that you would like to create and leave a legacy. The following are sets of items that should be stored in your tool box either you are employed or self employed in any industry;

  • Skills: Mind set versus Skill set.
  • Knowledge: Your foundation for how things work, trends, best practices, process, product etc.
  • Brand: Position, Value, Unique Selling Point (USP), brand element, Brand narrative etc.
  • Portfolio: Show reel, client list, testimonial etc.

What else? There is more to add to your toolbox, so do your homework and competitive in your industry of your choice.

 @ Creative Entrepreneurship class Arusha, Tanzania

Saturday, April 18, 2015

Quick Design Review: The Making of Plus One Banner

Developing new concepts can be fun and at the same time intimidating. Here is a simple secret before you source for ideas from other existing sources. First, you need to visualize and brainstorm, not focusing on perfecting the idea from the start. Develop from simple steps what you have (the idea bubble) and let the bubble not burst by trying to steal ideas that aren't yours.

Make sure you sketch the idea on paper or draw it to your own interpretations. It doesn't have to be an award winning composition from the sketch, but it will pay handy as the master guide for the next process that will follow;

Start from paper then computer follows next...

Here is a banner that I designed for Plus One Talent Forum under Wilsen Initiative (Wi). We believe after the session the skills acquired will help in self development that will ultimately shape different career choices. Our main aim is to raise awareness about promoting self discovery and cultures that seek to strive for transformation of different realities in the young person’s life. For more please visit 

Steps: Designing the event banner Plus One Talent ( POT)

Boaz Creative Brand Identity

Wilsen Initiative under Wilsen-x brand of sharing of skills hereby introduce to you Boaz Creatives a team of young creative in Arusha, Tanzania who are at their early stages of setting up their business.

I'm happy to have developed the brand identity on probono basis under the Wilsen Initiative (Wi) philosophy of Inspiring, Connecting and Educating the young people to use their skills and talents for prosperity. Here are the photos during the launch of their T-shirts.

Alice branded with the Wilsen Initiative (Wi) V-top ladies

Boaz Creatives

Wednesday, April 1, 2015


We promote self discovery, Awareness & Development, we create a collaborative culture of sharing skills & knowledge. (‘The facebook community meets the Linkedin community’ LIVE)

Connect with Professionals... You need one extra skill to boost your talent!


MAXIMUM PARTICIPANTS: 35 PEOPLE (from different CBO) - AGE 18 - 30 YRS.