Creative Entrepreneurship Session at Hope Raisers in Baba Dogo

On 16th October 2019 I had a wonderful time with creative youth at Bega Kwa Bega Creative space run by Hope Raisers based in Baba Dogo.

Hope Raisers Initiative an organization that nurtures performing, visual arts and sports through interactive learning, exposure and mentor-ship in the informal settlement of Nairobi. More about Hope Raisers www.hoperaisers.net

During the session we focused on how to create and manage a personal brand.

Below are 10 key take away; The process of building a personal brand

Always seek for feedback it doesn't come automatically.
Have a meeting with yourself in what makes you stand out, strength, areas of improvement etc.
Develop a strategy for Self marketing.
Work on your self-packaging (Brand name, slogan, grooming, marketing, presentation, writing skill, verbal communication, online presences etc.
Own your STORY; know who you are, Where you are, What you do, how you do your things, what you want to be known for etc.
Brand identity; Think beyond a name and logo. Also define your values, your design, philosophy, culture, process etc.
Think of how your brand will be memorable, powerful, authentic and versatile.
Build on every experience, learn new skill, build partnership, etc. Your personal brand can’t be in a static mode, you have to work around the clock adding different useful experiences to your brand.
Know where you want to go; define the field of practice and ask yourself why? Learn about your competition and work on your unique value proposition.
You might be known for many things but work on your top three that you want to be known for and the rest will fall in place. We can create an awareness but how people perceive you might be hard to control if you don’t have a strategy in place.