Creative Entrepreneurship Session at NairoBits

 It was a great four days (20 -23rd July 2020) at NairoBits office where I engaged a group of young people from different community based organisations. Inline with all the safety measures we were able to engage small groups in a shift of two days.

 The objectives of the session were;-

1. Learn the basics of Intellectual property (IP). 
2. Learn the difference between the business model canvas and business plan. 
3. Learn how to do market research and SWOT analysis of the business idea.
4. How to identify business opportunities.
5. How to do a budget and fund raise for their business idea 
6. Understand the customer journey before starting the business. 
7. Learn the Marketing strategies using the 6 P's - Positioning, Place, Price, People, Purpose and Promotion 
8. Develop an idea using the business model canvas 

I hope that all the knowledge shared will be put in use in actualizing the brilliant ideas we discussed using business model canvas.

I look forward to reaching out to many young people in different spaces as a way of implementing the SDG4 (Quality education and lifelong learning), SDG 1 ( No poverty) and SDG 8 ( Decent work and economic growth).

Get in touch with me for a master session with your youth group, my rates are affordable while ensuring utmost quality delivery of content within the subject matter.

 Key training methodologies used during the session; 

• Small group assignments ⦁ Lectures insights ⦁ Participants insights ⦁ Case studies and examples. ⦁ PP = Pitch and Presentations ⦁ Role play ⦁ Brainstorming and discussions. Note: Materials used; Audio visual, handouts, projector, internet, laptop, sticky notes, white board, markers, participants notebooks and pen.

 My email wilson.masaka@gmail.com