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Tuesday, September 15, 2020

Brand Identity Logo Design +throughMylens - Create

 Apart from T-shirts, posters, brochures and website design I also do design logos which is one of the trademarks an enterprise should have. I do design for different clients while I transfer the same skills by training young upcoming designers on how to design effective logos through a process. 

 Good Read from online source; Credit Smashingmagazine.com 

 A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. You should follow the five principles below to ensure that your design meets all of these criteria: 
  1. Simple 
  2. Memorable 
  3. Timeless 
  4. Versatile 
  5. Appropriate 
https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/ 

This is my process 

  1. Step 1: Client brief - Understand the client need which includes the use of the logo, what they do and preferred colours. 
  2.  Start the visualization / brainstorming process and sketching on paper for different ideas and possibilities. At this stage I generate as many ideas as possible no right or wrong idea.
  3. Research further for inspirations 
  4. Develop 2-3 concept on the computer starting with black and white version thereafter include the color scheme. 
That is it, wait! There's a down payment of 30% that is non-refundable, which from the total amount. The amount is paid before starting to cover all the time and resources used should a client not agree with any of the ideas. The final stage the client pays the remaining balance and receives different versions of the logos. 

 +throughMylens // Consult 

 Are you working in the creative economy either as a musician, graphic designer, photographer, etc finding difficulties in dealing with clients in terms of pay, even pricing etc.

Get in touch with me for a master session Creative entrepreneurship 101 Pricing / Dealing with clients and sourcing for clients. I train a group of 10 - 20 per session to ensure quality delivery. +throughMylens it's all about the experience!

Some logos designed - more on https://www.behance.net/wilsenx







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