+throughMylens
#BrandIdentity #GrassrootFootball
What is the story behind the formation of your grassroots football team or club?
Do you have values, vision, philosophy and mission for your club?
Having the right brand identity (name, logo, slogan, colour etc.) and marketing strategy improves the visibility of your team which would eventually attract the required support.
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Does your team have a logo (badge)?
Remember not all that is offered online for download will represent the vision of the club. You need the help of a designer to tweak and design the elements to meet your expectations.
Another point of discussion is why some clubs at the grassroots levels call their clubs the foreign club names and not names that are associated with where they come from or what they do that can add value to their story.
I know some would say that they draw their passion and inspiration is based on what they are exposed to (external influences), but I also believe there has been some level of ignorance and zero strategy in the process of developing their brand identity.
Happy Clients!
Below is a showcase of some the logo I have designed +throughMylens
- Githurai Up-rising Stars Academy (G.U.S.A)
- Kisumu Wazee Combined
- Diaspora United Football Association (D.U.F.A)
- Mathare North Wazee.
- Mathare North Rangers F.C
- Mathare Flames Sportive
- Brook Sports Academy.
Read More >>
How to Market Your Football Club: Know Your Brand.
Brand identity
" So, what are we talking about when we say “brand identity”? It’s best to think of it as the way your target market sees you. Your brand identity is the way that you make your target market understand who you are as a club. It can include things like:
- Your visual identity
- Your voice
- Your personality
- Your values
Factor to consider in designing a logo.
Get in touch with me for a full brand identity for your initiative. Logo is just one of the elements you need to have in your Brand Suitcase.
Other services that I offer are; workshop training, facilitation and photography.
" One thing that we should make constant in life is learning new skills every day"- Wilson Masaka Youth Advocate and Social Entrepreneur.
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