Brand Visibility - Football Clubs

#POV The Dark Tunnel Of Kenyan Football ⚽ #FootballMadeMeSeries

Now that the 2024/2025 season has ended, it is time for the Football Federation and all of the teams to do a thorough study of what went well and what did not, also known as WWSW vs. WWNSW.

It cannot be business as usual, one circle after another, with an expectation of a different and better outcome. Today, I'd want to provide one recommendation that I believe will help with brand visibility and marketing towards club financing, attracting sponsorship, investors, and partners.

As per the CAF (Confederation of African Football) Club Licensing regulations, teams are required to have a youth team and an active senior women's team to participate in the regional competition. My question is, does Nairobi United F.C. have a youth and a women's team?

Well, I have a lot of Kenya Premier League teams that do not have their own youth or women's teams, but are affiliated with other teams.  My recommendation is that the Football Federation demand that teams not be affiliated with other teams (youth and women's teams), but instead form their own teams for youth and women's development using the same brand identity in the FKF league.

Mathare United F.C., Mathare United Women's Team, and Mathare United Youth Team are three excellent models that should be followed.  Police F.C., Police Bullets, and Police Youth F.C., Gor Mahia F.C., Gor Mahia Youth, and Gor Mahia Ladies are just a few examples.  Brand identity is also an important factor in obtaining suitable partners, sponsors, and investors.

Just to cite three great examples that should be emulated, we have Mathare United F.C., Mathare United Women's Team, and Mathare United Youth Team. Police F.C., Police Bullets, and Police Youth F.C., Gor Mahia F.C, Gor Mahia Youth and Gor Mahia ladies just to mention a few.

Brand identity is also one critical element in attracting the ideal partners, sponsors, and investors.

THE CHALLENGE #BrandVisibilityGoesWrong

📌 Here's an assignment for you to finish:  List all of the Kenya Premier League teams for the 2025/2026 season, match their men's, women's, and youth teams, and remember to include their level in the FKF league.

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" We must change and fix what appears to be a simple, obvious, and common routine in order to introduce professional standards in the development of an excellent football environment on and off the pitch." - Wilson  Masaka +throughMylens

© +throughMylens Football Made Me Series by Wilson Masaka