Tuesday, November 3, 2026

PARENT AND GUARDIAN ENGAGEMENT | FOOTBALL DEVELOPMENT

 SEMI ZA MAJA | FOOTBALL MADE ME SERIES

The missing link in grassroots football development,  Parental involvement.

After more than 25 years of engagement in grassroots football development, one of the gaps we have identified at Wilsen Initiative (Wi), particularly in informal settlements, is the limited involvement of parents and guardians in their children's football development, especially at the younger U10 - U16 age groups.

We often encounter situations where parents and guardians are not actively following their children's football journey. They may have little knowledge of where their children train, the teams they play for, their coaches or even the talent and potential they possess.

On the other hand, grassroots coaches engage with and guide these children without necessarily having an organised working relationship or clear communication arrangements with their parents and guardians.

The absence of parents is often loud!

You see it in the lack of basic football equipment, limited attendance at training sessions and matches, and minimal follow-up on children's progress.

The reality is that many children have incredible football potential, but their parents may not even be aware of it.

THE SOLUTION | WHAT WE WANT TO DO

Through our flagship Football Made Me Series, Wilsen Initiative seeks to support grassroots teams and clubs, particularly those working with U10–U16 players, to establish continuous and structured parent and guardian engagement programmes.

Our approach is to:

1. Facilitate regular parents' and guardians' meetings.

2. Train and equip grassroots coaches with skills to engage parents effectively.

3. Encourage shared responsibility between coaches, parents and clubs in supporting player development.

4. Connect young players with mentors who can guide, inspire and expose them to new opportunities.

5. Build a supportive environment where parents become active stakeholders in their children's football journey.

Our role is to facilitate, educate, connect and help grassroots teams establish structures that can continue beyond our direct involvement.







📸 IN PICTURE: 1st November 2026 : Mathare North Rangers F.C. Parent and Guardians Meeting held at Drive Inn Primary School.


FOOTBALL AT THE GRASSROOTS: THE INFORMAL SETTLEMENT STORY

The Dark Tunnel of Kenyan Football in Informal Settlements (Slums)

Football Made Me Series | Facts and Figures at the Base of the Pyramid

As I write this, I am also reflecting on my journey of more than 25 years in grassroots football. Interestingly, many of the observations I have made over the years remain constant.

Through the Football Made Me Series, as I document stories, experiences and realities of football at the grassroots, particularly in informal settlements, I have come to realise a number of things.

One of the most interesting findings is that the football journey of some of the most talented players in informal settlements does not necessarily begin in an academy or an organised team. In many cases, it starts organically, without structure, formal coaching or deliberate talent identification.







Here are some of my observations at the base of the football development pyramid.

1. WHERE IT ALL BEGINS: U10–U12

At this age, boys mostly play football informally. You will find them playing on the streets, during school breaks and in any available open space.

For many, joining a football team happens through an invitation from a friend rather than a formal talent identification process.

At this stage, organised coaches and academies are not necessarily positioned to identify or reach all the available talent.

2. THE LATE START FOR GIRLS: U12–U14

Girls often start playing organised football at a relatively late stage, mostly between U12 and U14.

Unlike boys, there are fewer opportunities for girls to engage in informal street football. There are also fewer teams and structured pathways available to connect them with organised football.

Without early opportunities, guidance and continued support, many girls eventually drop out around U16 due to social and economic challenges. At this age, football also becomes more demanding in terms of commitment, resources and competition.

3. LIMITED PARENTAL AND GUARDIAN INVOLVEMENT

Between U10 and U15, many parents and guardians are not actively involved in their children's football development.

Only a select number of teams have systems, structures and strategies designed to engage parents and guardians as important stakeholders in a young player's development.

4. THE FEDERATION GAP

At U10–U12 level, there is very little federation involvement in organised grassroots football.

A handful of community organisations and emerging academies take the initiative to organise and manage these age groups.

However, between U15 and U23, there is still a significant gap in consistent federation-supported league structures. What exists in many areas is largely tournament-based engagement, with occasional leagues that are not consistently available across the country.

5. LIMITED PARENTAL AWARENESS OF TALENT

The majority of parents and guardians of children aged U10–U12 are not necessarily aware of their children's football abilities, skills or potential.

Our observations suggest that fewer than 5% actively attend matches or consistently follow their children's participation in tournaments and friendly matches, both home and away.

This raises an important question: How can parents support a football journey they are not actively following?

6. ACCESS TO BASIC FOOTBALL EQUIPMENT

Less than 1% of parents and guardians have purchased their children a pair of quality football boots or a personal football for practice.

Access to basic equipment remains a challenge for many young players in informal settlements.

For some, the opportunity to own a pair of football boots is still a dream rather than a basic part of their football experience.

7. FOOTBALL AS A CAREER: THE PARENTAL PERCEPTION

Between U10 and U23, many parents and guardians do not necessarily view football as a serious career or a viable long-term opportunity for their children.

Their perception often changes only when a child achieves a visible milestone, such as:

1. Receiving a national team call-up.

2. Travelling abroad for an international tournament.

3. Representing their school in a major championship.

4. Securing a football scholarship.

This suggests that many families recognise the potential of football only when there is visible evidence of achievement or an immediate opportunity.

8. THE EXIT POINT: WHY YOUNG PEOPLE DROP OUT

Between the ages of 15 and 35, many young people gradually drop out of football for various reasons.

Some of the factors include:

1. Family relocation and changes in living circumstances.

2. Peer pressure.

3. Lack of evidence that football offers a promising future.

4. Years of playing without financial incentives or meaningful opportunities.

5. Crime and exposure to negative social environments.

6. Injuries.

7.Drug and substance abuse.

8. Poverty and financial constraints.

Lack of support from parents, guardians or their current clubs.

For many, the decision to quit football is not necessarily because they have lost their passion or talent. Sometimes, the environment and circumstances make it difficult to continue.

Wednesday, October 28, 2026

Beyond Growth: Building Organisations That Outlive Their Achievements

 ORGANISATIONAL CULTURE & BEHAVIOUR

1. The Culture That Determines an Organisation's Future

There are two kinds of organisations.

The first is remembered primarily for its past achievements, milestones and impact. Its story is built around what it once accomplished, the people who made it happen and the resources that enabled its success.

The second is recognised not only for its past achievements but also for what it continues to accomplish today and the impact it is positioning itself to create in the future.

The difference lies not simply in what these organisations do, but in how they are built to sustain their purpose.

Building an organisation that remains relevant across generations is not easy, particularly where a weak organisational culture, high employee turnover and an overreliance on external funding undermine continuity.

In such environments, everything else can appear more important than understanding and investing in the people who drive the organisation forward.

Yet people are central to an organisation's DNA. They are the ones who live its values, embody its mission, interpret its vision and translate its strategies into meaningful action.

When employees understand and believe in the organisation's purpose, they become more than individuals performing assigned duties. They become contributors to a shared identity.

However, when that culture is poorly defined or inconsistently practised, even the most promising organisation can struggle to maintain direction. Staff may leave with institutional knowledge, relationships and experience that were never adequately documented or transferred.

The result is an organisation that repeatedly starts over instead of building on what it has already achieved.

2. Lean Culture: More Than Having Fewer People

Organisational strength, creativity and innovation are not necessarily determined by the number of people on the payroll.

Sometimes, the real strength lies in the systems, structures, processes and shared values that guide how people work together, make decisions and solve problems, regardless of the size of the team.

This is the thinking behind a lean organisational culture.

A lean culture is not simply about employing fewer people or operating with limited resources. It is about creating an environment in which people, time, skills and other resources are used effectively to deliver meaningful results.

It requires clarity of purpose, defined responsibilities, efficient processes and a culture of continuous learning.

A compact, well-coordinated team can be highly effective when its members understand their roles, complement one another's strengths and share responsibility for the organisation's outcomes.

However, being lean should never become an excuse for understaffing, overloading employees or neglecting their well-being. An organisation that depends on a few people working beyond their capacity may appear efficient in the short term but eventually risks burnout, declining performance and the loss of valuable talent.

The objective, therefore, is not to do more with fewer people at any cost. It is to eliminate unnecessary complexity, align resources with priorities and enable people to do their best work.

Without these foundations, organisations risk misdiagnosing their challenges. What appears to be a staffing problem may actually be a leadership, communication or systems problem.

Recruiting more people into an inefficient structure does not necessarily resolve the underlying issues. In some cases, it simply increases the cost and complexity of the problem.

Before asking how many people an organisation needs, leaders should ask whether the existing people, systems and structures are working together effectively.




3. Strategic Scalability: Growing Without Losing Your Identity

Growth is an important ambition for many organisations, but growth without strategy can become a liability.

Organisations sometimes spread themselves across too many programmes, projects and priorities in pursuit of visibility, funding or expansion. While this may create an impression of progress, it can also stretch resources, weaken accountability and dilute the organisation's core purpose.

The danger becomes particularly evident when a major donor withdraws funding or a key partner exits.

Programmes disappear, teams disintegrate and activities that once appeared successful become difficult to sustain. What remains is an institutional shell whose strongest reference point is its past.

This raises an important question: Are we building organisations that depend on continuous external support to survive, or are we building organisations with the capacity to sustain and multiply their impact?

Strategic scalability begins with understanding what makes an organisation effective in the first place.

It involves identifying the core systems, practices, values and capabilities responsible for its success, then strengthening them so that the organisation can expand its reach without compromising quality or identity.

Scaling should not simply mean doing more things. It should mean increasing the organisation's capacity to do the right things more effectively and consistently.

For example, an organisation that has developed an effective youth mentorship model should first understand what makes that model work. Is it the quality of its mentors, its training approach, its community relationships, its follow-up systems or the combination of these elements?

Once these factors are understood and documented, the organisation is better positioned to replicate the model in other communities, train additional mentors and expand its reach without becoming entirely dependent on the presence of its original founders or team members.

This is how an organisation moves from individual effort to institutional capacity.

It also creates a stronger foundation for partnerships and funding diversification. When an organisation can demonstrate a clear model, measurable outcomes, effective systems and a credible plan for growth, it is better positioned to build relationships with partners who share its mission.

Diversifying funding sources and developing sustainable operating models can further reduce the risks associated with dependence on a single donor.

Ultimately, strategic scalability is about building the capacity to grow, adapt and remain relevant even when circumstances change.

4. Build an Organisation That Can Tell Its Future Story

An organisation's legacy should not be measured only by the achievements it can celebrate today. It should also be measured by its capacity to continue delivering value tomorrow.

This requires leaders to think beyond immediate targets and short-term funding cycles. It means investing in people, documenting institutional knowledge, strengthening internal systems and creating a culture in which learning, accountability and innovation are part of everyday practice.

It also means recognising that organisational culture is not defined by what appears in a mission statement or on an office wall. It is revealed through everyday decisions: how people are treated, how responsibilities are shared, how mistakes are addressed and how consistently the organisation's stated values influence its behaviour.

A strong organisational culture provides continuity even when individuals change.

A lean culture enables teams to use their resources effectively.

Strategic scalability allows successful practices to be replicated and impact to grow.

Together, these elements help organisations move beyond dependence on individual personalities, temporary funding and isolated achievements.

The ultimate ambition is to build an organisation whose impact does not disappear when a founder moves on, an employee leaves or a donor withdraws.

Do not build an organisation that people can only relate to through its past achievements. Build one whose present demonstrates its purpose and whose systems make its future impact possible.

Because the real measure of organisational growth is not just how far an organisation has come, but how well it is equipped to keep moving forward.

Wilson Masaka, Youth Advocate and Social Entrepreneur