Football Made Me Series, Personal Branding

 Football Made Me Series

📍 Personal Branding

Football is a team sport. You must play as a team to win matches and trophies, but on the other side, you also have to think about your own career progress and aspire to achieve individual success within the game.

📍 Live in the now, but don’t forget to secure a seat at the top table tomorrow.

📍 Your talent may never come with an expiry date, but your ability to perform at the same level will eventually decline. A time may come when all you can do is talk about what you used to do.

📍 Don’t be swayed into believing that football doesn’t pay when you see former top players struggling. The truth is, some are in recovery mode or trapped in a vicious cycle because of poor habits and missed opportunities to expand beyond their talent. They failed to build systems, networks, and personal brands that could continue creating opportunities after hanging up their boots.

📍 To all sports personnel: your talent gets you through the gateway of opportunity, your performance earns you a top seat at the table, but your overall personal brand keeps you relevant — not just at one table, but in the entire room. ⚽🔥

Players Unique Value Proposition

Football Made Me Series  ⚽

#SemiZaMaja +throughMylens 📸 Bits and Pieces

📍 What is your Unique Value Proposition in the game?

- From holding the boots to hanging the boots — while remaining relevant.

#POV Many Kenyan players do not have a clear roadmap that guides them from playing locally, to competing regionally, and eventually reaching the international stage with reputable clubs that offer both opportunity and fair compensation.

Many have the desire, hope, determination, and talent. But the journey often feels like walking through a dark road filled with unexplained checkpoints, hidden hurdles, distractions, and barriers that many never see coming until they encounter them.

Generally, most Kenyan players dream of a smooth, happy, and sustainable journey throughout their football careers and beyond. But the reality is often different. Many survive on hand-to-mouth earnings, talented players quit the game too early, careers are disrupted by uncertain contracts and unattended injuries, and opportunities often come with only short-term promises.

On the flip side, even players considered to be earning “good money” may still lack the knowledge, mentorship, and guidance needed to save, invest, and prepare for both the expected and unexpected future. I call this the dark tunnel of Kenyan football.

The challenge is not only getting players into the game; it is helping them navigate the entire football journey — from holding the boots to eventually hanging the boots — while remaining relevant, financially stable, and purposeful beyond the game.

Perhaps the real unique value proposition in football is not simply producing players, but creating a roadmap that develops people, creates opportunities, and builds value beyond the game.

#FootballDevelopment #PlayerTransition #YouthDevelopment #FootballCareer #KenyanFootball

I AM - Series

 I AM________

#SelfMadeSeries Bits and Pieces 

+throughMylens 

The Teacher, Photographer, Social Entrepreneur, Founder, Graphic Designer, Mentor, Facilitator & Coach in Me

I specialize in youth mentorship and training in soft skills, personal branding, storytelling, photography, social media, creative entrepreneurship, and technology through my brand, +throughMylens – Consult | Create | Connect.

Portfolio: [ +throughMylens Blog](https://wilsenx.blogspot.com

🌍 www.behance.net/wilsenx

As a freelance consultant, I envision reaching at least 1,000 young people every year, helping them adapt to new ways of learning while preparing for their chosen careers and desired lifestyles. I am driven by an unrelenting passion to contribute toward 3 of the 17 Sustainable Development Goals (SDGs):

• Goal 1: No Poverty

• Goal 4: Quality Education & Lifelong Learning

• Goal 8: Decent Work & Economic Growth

These goals align with my mission of empowering young people through knowledge, opportunity, and innovation.

Which of the 17 SDGs resonates with you the most? 

Explore them here: [UN Sustainable Development Goals] 📍 https://www.undp.org/content/undp/en/home/sustainable-development-goals.html

Do More / Be More / Be Different