Tuesday, March 13, 2018


Most of youth admire the life journey of successful entrepreneurs but are afraid to jump start their own journey for the fear of failure. I have listen to many entrepreneurs at different talk shows and television program, one thing they will always say is to start and learn from the process as you move. I'm convinced that as much as we need to start, there needs to be a thought process in whatever business you want to do and as the famous quote says “If you fail to plan, you are planning to fail!” ― Benjamin Franklin. So what does the word START mean to me?

  1.  Set goals for the business. Write down why you want to do the business and the expected outcomes. For example; To make a profit margin immediately, Serve a gap in the ecosystem while making profits, Grow the industry and become a lead player etc.  
  2. Target a niche market. There are many markets both for services and goods. Ask yourself what industry do you want to plug in? Who are your target customers? Who are your competitors? This part comes in handy while doing the market research before launching. 
  3. Align your product with clients need or want To learn what the client wants / need versus what they are using currently. You will need to interact with the market to gather information. Alignment means providing services with an informed mind or strategy (business intelligence).
  4. Research continuously Don't rest, to be the number one provider you need to stay alert and adjust your strategies with the emerging trends. You many launch promotional campaigns, customer feedback channels, social media engagement to evaluate how you are performing without making guesses that might mislead in your next product launch.
  5. Timely launch your product. Your product performance is determined by many factors, one being the time you launched it. Through your informed research and understanding your clients need you may decide to launch a product for a short term or long term period. Good examples; Christmas gift packs are a short term, while as for gift pack collections is more long term with a variety of products. 
 Fore more insights visit; www.wilsenx.blogspot.com

Monday, February 19, 2018

People's Influence in Achieving Your Dream.

First and foremost, let us look at what is a DREAM?

Source; online search;
  1.  A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Wikipedia 
  2. A cherished aspiration, ambition, or ideal. 
Our dream moment can happen in any stage of our life, and from the start the dream can happen at any time of the day not necessarily at night. We live in a purposeful space where majority if not all, have dreams that they would want to turn into reality, the fact is that we might have the same dreams, but the way we walk through into the reality pathways would definitely be different and of course there is a list of factors that can make us succeed or fail.

I want us to look at the external party in our dream as much as we have the biggest role in making it happen or otherwise. Think of people around you for example; your parents, siblings, co-workers, relatives, spouse, friends, teacher, mentor, etc.

The question is are they supporting you in achieving your dream? And did you know what people say about your dreams might either motivate you, even better see many possibilities in your dreams or in worst scenario lose momentum?

I can classify this situation into two personalities; Dream Shapers and Dream Killers. There are many things that can be classified as either dream killers or shapers. My journey building Wilsen Initiative (Wi) I attribute the success achieved so far to people who believed in me and have continued to support the ideas moving to the next level. Just to mention a few my family, my wife, my mentors, co-workers, Wilsen members and my students.

They made me feel that I was on the right path and should there be any ideas out of the box that could compliment the effort they shared with an open heart to see us all succeed and whenever I failed they still came to my rescue to offer the next ladder for learning.

In our dream journey we are most likely to meet the two people as Dream Shapers or Dream Killers. In my journey I have been lucky to work with many dream shapers as opposed to dream killers in the context of personality. Let me elaborate further who are these people and what influence they might have in your dream pathways.

Seven things your need to know about Dream shapers and Dream Killers;

 Dream Shapers – People who assist or you might partner in reaching a dream. 

  1. They listen more to other peoples dreams and see where there is connection to partner or even offer referral. 
  2. Their key value is EMPATHY. 
  3. They are good candidates for mentors.
  4. Nurture the idea to the next level and they understand the dream journey.
  5. Very are objective in their feedback loop. 
  6. Invest resources that would support their dream and in connection with others. 
  7. Open to new ideas, with a good balance of reality check. (SMART Model). 
 Dream Killers – Refers to people who might pose threats or blocks in reaching your desired dream. 
  1. They ask why not them.
  2. Might compare their journey with yours not necessarily to help but to QUESTION? 
  3. Their resource is limited to themselves.
  4. They are not a good candidate as a mentor.
  5. Impossibilities is their language and attitude in understanding the dream journey might be a challenge. 
  6. It takes them time to believe in other people dream.
  7. They don't motivate you to be in their company. 
I know there are many factors that can address this subject (dream killers versus dream shapers), but I believe in a dream that is nurtured among people then followed by surrounding circumstances. You need to believe in yourself before other people believe in you, and think of what makes your character, habits and behavior align to the dream you want to achieve.  Build and encourage a community based on a set of values to shape your dreams which at some point is interlinked by either experiences, values, desire etc.

 Inclusion don’t just cling to a dream because it's your own, but run it through the SMART test before you start the journey into realization. SMART Test; S = Specific M = Measurable A = Attainable R = Realistic T = Time bound 

Here is a nice article to read further on Ten Dream Killers and How to Avoid Them 
Get in touch with me for a live session with your youth group. Write to me wilson.masaka[at]gmail.com

Thursday, February 8, 2018

Three Stages of Talent Development

Many kids in the informal settlement live in an environment where their talent discovery process goes through 'unstructured' routes. It is a situation where everyone tries to do almost anything that come their way, talk about role model and the story is still the same on how they grew up in a tough condition not knowing if what they were doing could pay off one day.

 Growing up as a kid, I used to love soccer, which was triggered by my late dad who was a sportsman (he played hockey and soccer). My dad used to take us to the big matches to watch him play and sometimes watch other top clubs play in the national stadium.

This isn't the same for all the kids, most of the parents' time is hugely consumed in fending for the family daily needs. Talking of grass-root soccer majority of the kids are enrolled into teams that are managed by young coaches who can only provide limited support, especially providing a ball for the team.

On the other side, organizations that deal with soccer activities are also overwhelmed by the growing numbers of talented kids whom they can't find space to promote to the next levels because of the required resources. This situation has left many talents untapped unlike in Europe and America where there are good structures to support the talent from a younger age while also linked to the education system.
My son Adrian Kalotu 5yrs - at early stage of spotting

Even though there are some little signs of hope in some soccer academy models coming up in Nairobi, many deserving kids from informal settlement still can't afford the fees to attend the trainings.

In my pursuit of finding where do we need the most support, I came to realize that there are three stages in talent development as follows:-
  1. Spotting stage
  2. Nurturing stage
  3. Promotion stage 
 Spotting Stage 

This stage involves identifying what the kid likes. In some cases it might come out from what you expose the kid. The only best way to realize this is to spend quality time with the kid and empathize without forcing anything into them.

Nurturing Stage

This is where you buy him/her the required kits. This is an inspirational moment to discover and also join other kids with the same passion. Promotion Stage This stage requires more exposure for example, playing in a competitive league, get enrolled to a professional academy, more local and international exposure. Not forgetting building career, following the passion and turning talents into a meaningful profession that will earn them a living as professionals.

It is unfortunate most kids in the informal settlement don't pass beyond the spotting stage due to lack of adequate support from both the government and the private sector. My vision is to help the kids to go through the three stages successfully through Wilsen Initiative (Wi) platform.