Unlocking the Power of Social Media: A Master Session on Social Media For Community Based Organisation.

The Gap 

The majority of small and medium-sized community organizations face difficulties managing their social media presence, particularly when it comes to developing strategies, allocating tasks, producing high-quality content, ensuring consistent work flow, underutilizing social media platforms and useful tools, and effectively communicating through a variety of channels, to name a few. 

Most often, the communication team consists of just one semi-skilled person, and the majority of postings are not targeted—even when they aren't sponsored posts. I have been involved with the community-based organization for several years, and throughout that time I have observed that there is also an ad-hoc approach and that social media is generally thought to be limited to Facebook. 

 Training at Kibera Joy Initiative (KJI). 

 On October 26 and 27, I had the honour of leading a two-day workshop at the Kibera Joy Initiative in Kenya. The training objective were as follows; 

1.  To provide training on how to develop content for social media platforms while taking into account the size of the team (staff members and departments) and the tools and resources available. 
2.  Learn how to Curate, Create and make significant Contributions (3C's). 
3. To train in how to schedule content. 
4. To train on how to engage the audience - Discuss the common social media etiquette.
5.  Social Media, Brand Visibility and Quality Content. 
6. The general overview of How Social Media Ecosystem has been structured (Paid Vs. Organic). 

 Training Methodology.

•  Group discussions and personal insights.
•  Practical assignments and presentations.
•  Facilitator's input and presentation.

 Deliverables During the Training. 

•  Create a short video (1-3minutes) using a mobile application. 
• Create a social media calendar for content creation and posting schedule.
• The power of three words and create a collage using the three words. 

 +throughMylens /Consult.

I'm accessible on short notice as a freelancer to provide a variety of services, such as mentoring, training, and product development (Logos, training modules, posters, T-shirts etc). 

I offer training and facilitation services to youth-led initiatives and community-based organizations that are at various stages of the organizational life cycle. I'm glad to impart my expertise and abilities to youth-led organizations, community-based organizations, and football teams, to name a few. 

Mission 

 I train young people in diverse skills that cuts across life-skill, technology, entrepreneurship, project management, financial literacy, community development just to mention but a few. 

My goal is to prepare young people and youth led community based organisation for success in today's rapidly changing and globalised world.

I have the passion to help young people develop their talents and the necessary skills that will eventually increase their chance in the job market (self employed and employed) especially using the digital skills in line with 21st Century skills. 

Areas of expertise; 

 Digital Skills which cuts across many sub topics areas like how to search the internet, using of smartphone, social media content creation, photography, graphic design, financial literacy and tools, computer software packages, personal branding – digital foot-prints, blogging, presentation skills, info-graphic just to mention but a few.

Here are some pictures from the session at Kibera Joy Initiative. 

Do More / Be More / Be Different Football is My Lifestyle / ICT My Career / Empowering Young People is My Calling. 

 Community Project: www.wilseninitiative.wordpress.com Email: - wilson.masaka@gmail.com Blog: - www.wilsenx.blogspot.com Wilson Masaka +throughMylens Connect/ Create / Consult.